SnoozerLoser is made for the girl who you meet once, but remember for the rest of your life. Witty, charming, and beautiful, she's the girl who makes better mixtapes than you and who your friends secretly like more than you.
When I was in New York, Sonia was nice enough to let me drop by her home studio to take a peek at the work she's doing for both the upcoming fall and spring/summer lines. When I arrived, Sonia had wine and delicious chocolate treats from Oro bakery waiting. Good taste in wine and baked goods aside, Sonia is super cool. We chatted about everything from L7's onstage antics, to geology, to where she draws inspiration from.
Having really no background in the arts or design, I am utterly fascinated by the creative process. Getting to see the studio was such a treat. Talking with Sonia and looking around her space, it quickly became apparent that SnoozerLoser is a natural extension of Sonia and her sensibilities. Rather than blabber on about how nice and gracious Sonia is, or how well done SnoozerLoser is, I'll let the pictures do the talking.
Make sure to stop by the snoozerloser store and grab your girl (or girls, grab yourself) something awesome. It's the stuff that makes you look cool without looking like your trying. Thanks again, Sonia.