Friday, July 31, 2009

SnoozerLoser Studio Visit

SnoozerLoser is made for the girl who you meet once, but remember for the rest of your life. Witty, charming, and beautiful, she's the girl who makes better mixtapes than you and who your friends secretly like more than you.

When I was in New York, Sonia was nice enough to let me drop by her home studio to take a peek at the work she's doing for both the upcoming fall and spring/summer lines. When I arrived, Sonia had wine and delicious chocolate treats from Oro bakery waiting. Good taste in wine and baked goods aside, Sonia is super cool. We chatted about everything from L7's onstage antics, to geology, to where she draws inspiration from.

Having really no background in the arts or design, I am utterly fascinated by the creative process. Getting to see the studio was such a treat. Talking with Sonia and looking around her space, it quickly became apparent that SnoozerLoser is a natural extension of Sonia and her sensibilities. Rather than blabber on about how nice and gracious Sonia is, or how well done SnoozerLoser is, I'll let the pictures do the talking.

Make sure to stop by the snoozerloser store and grab your girl (or girls, grab yourself) something awesome. It's the stuff that makes you look cool without looking like your trying. Thanks again, Sonia.


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AsianCajuns said...

Argh! GJs, I am sooooo jealous! You know how I feel about snoozer looser (I'm wearing the quarter necklace right now)- and Sonia's studio looks so intriguing.

These photos give The Selby a run for his money.

Thanks so much for sharing these. I'm going to go drool over the online store (again) now!

Caitlin said...

Great posting! I've been a big fan from when they first started and its great to finally see the studio where it's all comes from.
so cool! thanks for posting this!

Anonymous said...

Will need to check out her store. Her studio looks like such a creative and artsy space. Nice photos as well!

Jowy said...


One Love,

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