Menswear is really exciting at the moment. I think there will be a split between brands reducing costs and brands becoming more creative. From a store perspective we are going to stay true to our concept. Iv always said we are the investment piece store. Im finding guys more so than women see the point of investing and its my job to make that an attainable, unique experience.
The first year was a learning experience. We got alot of it right thankfully, but stores should evolve, especially new one's. I love all the labels in the store and we are pretty settled. There's always some tension so what i do now is buy a few odd pieces for myself and tag them onto an order, put them in the shop for a few weeks, get a response and then generally wear. Which now that i think about it means i get it right, most times anyway! Once you learn from mistakes but still push boundaries, thats what its all about.
I never use the word average, its a thing with me but of course know what you mean. Alot of my customers are similarly minded. They generally travel or work in jobs that are creative. Then of course, we get the 'should be shopping there' customers and damn straight, they should be, but they are more concept driven not product. You need both of them so you need to have both product and concept.
I havn't gone to the States yet, but stress yet! I went to Capsule Paris this season and always go to
To be honest id say they've all been blogged. Nobody new, new but Albam is one to watch. I really like Hyden Yoo and I like what Kato are doing
My Edwin Ed47's
Elephant & Castle, best wings in the world. They don't do them in NY for some mad reason...