1. You went to Parsons, right? What was your favorite class? Did you always know you wanted to be in fashion?
A Textiles class I took in Parsons
2. Favorite place to eat in your hometown?
I love Oro Bakery in Little Italy.
3. Favorite color?
Blue.
4. Snoozer Loser features a lot of dyes and prints. Is there a lot of experimentation before you get it right? Do you find it hard to find eco-friendly pigments?
There's been a lot of experimentation actually! We have a formula for every color we use, especially when filling multiple orders. We've been into mixing our own natural dyes lately, like using Indigo and Coreopsis . Hibiscus Tea makes this hazy purplish color that is just amazing and Turmeric makes a brilliant honey gold.
I love the hand-drawn illustrations of Virginia Woolf and Charles Darwin. On our dip-dyed cotton tanks, they look like wearable prints on paper.
6. Virginia Woolf is mentioned...did you read her work and get inspired?
Oh yes... since high school. I always thought she was the ultimate female icon.
7. What's the hardest part of running your own line?
Bookkeeping.
Rock Chemistry, Earth Science Class, Howes Caverns in Upstate NY. Jim Henson's The Dark Crystal was a big influence on this season. I love mineral and crystal stores, I was totally one of those dorky kids that collected fossil segments, amethyst stones and geodes for fun.
9. The line works really well together and as separates. The tops look amazing with your skirts, but would also look great with jeans.. How much of that is by design? Do you set out to make separates?
All of our looks are planned out during the design phase, so I guess you could say that it is intentional. I think it's important to create a cohesive look, for people to visualize it on their own. Since the line has so many novelty pieces and prints, it's always important for us show the versatility in each piece.
I definitely design things I would like to wear on a subconscious level. I try to create things I understand hopefully in turn create a connection with the customer.
So, there you have it. Go get all that great gear at SnoozerLoser's online shop!
4 comments:
lovely post!!!
these tank tops look so cozy and perfect for summer!!
and thanks so much for your comment : )
have a wonderful friday night~
MiJi
Great Q & A!
great post, i will definitely keep an eye out for them. the title of your blog is awesome, keep up the good work.
Foster
The skirts are divine! I would wear them in a second!FOund you through Facebook!
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